Mr Blastit
Our challenge for Mr Blastit was to drive more traffic to the site and generate more leads on a very low monthly retainer. This campaign delivered champagne results on a beer budget, smashing goals and providing real wins in terms of leads and new business.
We increased web-based queries by 126% YoY. This far surpasses the original goal of +50% and has ‘doubled’ actual business for Mr Blastit (according to the client).
Want to find out how we deliver phenomenal results for small businesses? Let’s chat.
SEO for Mr Blastit's Perth Pressure Cleaning
Build long-lasting success with SEO: A series of changes that deliver big results over time
Blasting to the top of local search with SEO
When we first audited the website, Mr Blastit had no search visibility for any commercial search terms. We aimed to rank the website for their core business of ‘pressure cleaning and sealing’.
It was also vital to keep locality at the forefront – Mr Blastit only operates in Perth, Mandurah and Pinjarra.
We wanted web queries to be pre-qualified where possible to make lead management easier for the already-busy client. To reduce the number of tyre kickers, we built a price estimate calculator.
Today, Mr Blastit now ranks #1 in Perth for multiple search terms including ‘pressure cleaning and sealing’, and ‘pressure cleaning and sealing perth’.
Reaching the right audience through service-focused content
We built our strategy around the assumption (based on competitor analysis, search volumes, and keyword research) that our audience would be looking for specific terms associated with our client’s core business. We then matched this search intent with our content by tweaking the site navigation, and focused on building out the content on Mr Blastit’s website around the service offering.
From audience and keyword research, content ideation, and sourcing writers, to editing the content and performing on-page SEO, we worked away month-by-month to build the site up brick by brick.
This led to a very cohesive batch of content as the natural outcome of flowing from one topic to another, creating and editing intuitively linked pieces which we overlaid with best practice for SEO.
Navigating New Ideas with Second-Order Thinking
We helped our client avoid moving into a completely new line of business prematurely by applying second-order thinking for what would happen next:
- The level of competition and the client’s current capability in this space
- The perceived value of the client’s offering versus established players
- The risks involved
Our client responded very positively saying they appreciated our honesty around these areas.
They decided to “double down” on their core business of ‘pressure cleaning and sealing’. This was a great result and strengthened the relationship we have with Mr Blastit.
Ready to rocket up the search rankings & increase your web leads?
We want to hear your vision for the future, so we can help you achieve it through clever digital marketing.
Get in touch with our Perth-based team today and find out how we can help take your business to the next level.
