Will & Co: Building a Coffee Buzz with SEO
Combining coastal and café cultures, Bondi-born specialty coffee roasters Will & Co partnered with Eurisko to help boost their digital presence and online revenue. Our objective was to grow Will & Co’s revenue from organic search by 50% year on year (YoY).
In an ultra-competitive market, and up against agencies engaged in unscrupulous SEO tactics, we stuck to our strategy of creating high quality content for our client’s audience. We improved the copy on existing pages, and worked to secure backlinks and media coverage via digital PR efforts.
Want to hear the finer details about how we pulled off a 120% YoY revenue boost for Will & Co, smashing our goals and the client’s expectations? Let’s chat.
eCommerce SEO for Will & Co
Build long-lasting success with SEO: A series of changes that deliver big results over time
Leveraging blog content to increase awareness and lead customers to purchase
Part of our strategy was to publish new blog content and revamp existing blog posts with the aim to convert sales and raise brand awareness.
For example, we capitalised on the growing trend of plant-based milks with an oat milk cold brew recipe. This post has drawn in hundreds of new users from organic search since it was published in February 2024.
We also revamped an older piece discussing the best coffee beans. This led to a 602% increase in engaged sessions and a significant increase in revenue from direct sales.
Adding content to key collections pages to increase relevance
From our research, we knew there was a ripe opportunity to improve existing website copy in order to increase search engine rankings for key terms such as ‘coffee beans’.
We continually tweaked the sales copy on the key collections pages such as the ‘coffee beans’ page. This helped improve search visibility and led to a 295% increase in organic search traffic, and a 250% increase in direct revenue.
Content promotion to earn high-quality backlinks to blog posts
Digital PR, though very time consuming, yielded us some great results for this campaign. We sourced opportunities to gain backlinks from quality websites to improve Will & Co’s site authority – and not through link farms or other dubious SEO ‘shortcuts’.
By responding to media calls from a freelance journalist and an interior design company, we secured backlinks from reputable websites and curated priceless exposure for the Will & Co HQ in Bondi Beach.
Ready to rocket up the rankings & increase your web leads?
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Get in touch with our friendly Perth-based team today and find out how we can take your business to the next level.
