As a marketing manager or business owner, you understand the importance of a solid online marketing strategy. However, you might also need clarification about choosing the best digital marketing agencies and getting the best value money.
Eurisko is a full-service digital marketing agency that believes in transparency. That’s why we’ve created this guide to answer one of our most common questions: “how much does digital marketing cost”?
What is Eurisko’s full service digital marketing pricing model?
Eurisko’s full-service monthly retainer starts at $3,375 excl. GST.
We view ourselves as market challengers and offer competitive hourly rates. Our hourly fee varies based on the client’s needs and the particular services they want to utilise.
After you talk to us about your business and your needs, we can provide a more detailed estimate of what your monthly services will cost.
What does this price include?
In exchange for our full-service monthly retainer, we provide all our clients with access to the following services:
- Digital strategy
- Search engine optimisation (SEO)
- Copywriting and content marketing
- Google and Bing Ads (including paid search and PPC services)
- Social networking strategy (including Facebook advertising)
- Website design, development & maintenance
- Project management and reporting
We don’t believe in one-size-fits-all solutions.
When you partner with Eurisko, we will work with you to understand your business’s specific objectives and needs. Then, we’ll determine the most appropriate and effective way for you to spend your monthly digital marketing budget to meet your goals.
At Eurisko, we make all decisions with our core value — “It’s the right thing to do” — in mind. The reason we optimize sites or build lead generation campaigns the way we do is that with over 20 years of experience, we know that our strategy and procedures are built on our core value of “it’s the right thing to do”. We strive to do right by our clients, share our expertise, and ensure they get their desired results and manage their budgets and campaigns as if it was our own business, is because “it’s the right thing to do”.
Auto Masters partnered with Eurisko four years ago, to manage their website, SEO & Local SEO, and lead generation for over 70 locations across WA, SA, and QLD. Carl Meyers, Marketing Manager said:
“It has been an absolute pleasure working with Mike. He is always bringing fresh advice and recommendations on how to deliver Auto Masters online strategy. And is always looking for new ways to generate strong results. Mike’s also very easy to work with and never loses sight of the bigger picture. We look forward to seeing what the future brings in the digital space.”
View the entire Auto Masters case study here to learn more.
What does a full-service digital marketing campaign look like?
Naturally, you want to know precisely what you get when you pay for full-service digital marketing assistance with Eurisko. Here’s a breakdown of the services included in our monthly retainer:
Digital marketing strategy
Every successful business starts with a carefully planned and executed strategy. Our digital strategy services involve creating a detailed plan to help you achieve your specific digital marketing goals.
It doesn’t matter if you want to grow your audience, improve your online presence, rank higher on search engine results pages (SERPs), or increase online sales. Our team at Eurisko can develop a digital strategy to help you accomplish those objectives.
Each strategy is unique to your business and needs. It may include tactics like content writing, paid ads, website design, organic search, email marketing, and more.
Click the following link to learn about our strategic and effective digital marketing services.
Search engine optimisation (SEO)
Search engine optimisation is a set of strategies designed to help your business rank higher on search engine results pages. The closer you are to the top of the page, the more credibility your business has and the more likely people are to click on your website and learn about your products or services.
Eurisko offers a variety of SEO services to boost your ranking, including the following:
- Keyword research (with an emphasis on search intent)
- On-page SEO
- Technical SEO
- Local SEO
- User experience (including mobile SEO)
- Link building (off-page SEO or off-site SEO)
Eurisko promises honest and transparent SEO services. We only use white-hat SEO practices and protect our clients from Google’s penalties.
Copywriting and content creation
High-quality content is critical to any business’s online success.
We assist with copywriting to drive sales and generate leads — including ad copy, email marketing copy, website copy, and social content.
We also offer help with long-form content creation — blog posts, white papers, and eBooks — to tell stories, educate your audience, and build trust.
Regularly publishing compelling, keyword-optimised content helps you rank higher on search engine results pages. It also improves your business’s reputation, adds value to your website, and encourages potential customers to take action.
Google or Bing Ads (paid search)
In addition to organic search strategies like SEO and content writing, we also assist with paid search strategies, including Google and Bing ads.
The Google Ads platform is complicated, and if you don’t work with an expert, you can waste a lot of time and resources on ineffective strategies. Click the following link to learn about our Google Ads management services.
Eurisko is a certified Google Partner with over a decade of experience. We treat our clients’ money like our own and make data-driven decisions to ensure you see significant, measurable results.
We also offer assistance setting up Bing ad campaigns. Bing ads are often more affordable than Google ads and still produce impressive results, so they’re an excellent choice for brands that want to save money on paid ads or reach a target audience that prefers Bing over Google.
While Bing Ads traffic volumes are far lower than Google, you’ll be surprised at how well Bing Ads can convert.
Image source: Pexels
Social media marketing strategies
In Australia, social networking use accounts for roughly one-third of people’s time spent online each day. The right strategy will help you connect with your target customers and meet them where they already are — on Facebook, Instagram, TikTok, Twitter, or any other platform.
Eurisko assists with content development and optimisation on numerous platforms, ensuring you’re reaching the right people and seeing great results from your efforts.
We also help you develop and run paid ad campaigns — including Facebook ads. We will guide you every step of the way to eliminate confusion and create advertising campaigns that cater to your company and maximise your return on investment. See our Facebook Ads services here.
Website design and development
Your business’s website has a significant impact on your audience’s perception of your brand and their decision to work with you or one of your competitors.
Eurisko offers website design and development services to help you revamp your existing site or create a new one from the ground up.
Our team of skilled developers and designers will ensure your website reflects your brand’s values and appeals to your target audience. We also prioritise the user experience and develop high-performing websites that load quickly, are easy to navigate, and streamline the customer journey.
Project management and reporting
When you invest in Eurisko’s services, your online marketing strategy will be managed by an experienced project manager.
The project manager will assign tasks, monitor progress, and keep you informed. They also collect and analyse data to generate regular, detailed reports and help you see how your business is performing and how close you are to achieving your goals.
Eurisko values transparency and attention to detail. That’s why we provide hard data to help you understand the status of your project, how much progress you’ve made, and how we expect your business to perform in the future.
Our reporting services ensure you stay in the loop. We don’t keep secrets, and we let you know how your business is doing so you can make informed decisions.
“I engaged Eurisko a few months ago to help maintain our website search rankings for our professional services business. Within a few months, Eurisko has helped fix errors on our website and optimise for search. They have also provided us with a digital content strategy and invaluable advice for improving search rankings. The results of their work are starting to show as we have had more than our average number of inquiries via the website recently. Mike and the team at Eurisko are experts in SEO and digital marketing, and they are genuinely interested in seeing our business grow. I highly recommend their reasonably priced services!”
Terence Yong, Marketing Manager, Keogh Consulting
FAQs about our digital marketing services
Are you still on the fence about partnering with Eurisko to drive your digital strategy? If you want to know more about what differentiates us from other marketing agencies, check out our frequently asked questions below for more insight:
What’s included in the monthly retainer?
At Eurisko, we understand that every client has unique goals. We specifically designed our monthly retainer with the flexibility to support your business’s distinct needs.
We provide access to a wide range of services and work with you to choose the ones that will help you achieve your specific goals. Most clients on our full-service marketing retainers receive a mix of SEO, content writing, paid search, and management for various social platforms.
If you need additional services or don’t need help with any of these, that’s fine! You can choose the services you want to get the results you’re after.
What if we have a big project or need to reallocate resources to another website?
If you’re working on a big project or need to shift resources to a different project, just let us know. You can move the resources from your monthly retainer to a new website or a different project for a period of time, then transfer them back when you’re ready.
Am I locked into a contract? Is there a minimum monthly commitment?
Eurisko strives to always do the right thing for our clients. That’s why we don’t lock our clients into long-term contracts or trap them with confusing terms.
All of our contracts are simple and transparent. We have a simple, 30-day notice period for all cancellations.
There is no minimum monthly commitment for our digital marketing services. However, we recommend that our clients wait at least 90 days for our marketing strategy to start delivering value.
What happens to our accounts, logins, and data if we decide to leave?
Suppose you decide to stop working with us. In that case, all of your Google accounts (including Gmail, Google Analytics, Ads, Tag Manager, and Business Profile) and logins belong to you. The same goes for your work.
Is there a handover process with notes and training?
Eurisko provides full handover notes and detailed training upon request. We want to give our clients the tools they need to succeed, and we’re not in the business of keeping secrets. Let us know what information you want, and we’ll be happy to provide it.
Which clients are currently using your full-service digital marketing packages?
For over a decade, Eurisko has collaborated with several businesses in the Perth area, and we’re grateful for their loyalty.
The following are some of the clients we’ve helped recently:
Do you want to know more about any of these clients, their experiences working with us, or the results we’ve delivered? Visit the following link to read our case studies and hear from our clients themselves.
Feel free to get in touch with us directly if you have more questions, too. We’re more than happy to expand on the information shared in this guide to help you further understand some of the fantastic results we’ve produced for our clients.
Image source: Unsplash
Want to learn more about our services?
Investing in a full-service digital marketing agency will help you achieve your goals, stand out from your competitors, and grow your business.
When you partner with us at Eurisko and pay our monthly retainer, you’ll gain access to a wide range of services, from digital strategy and SEO to website design and paid ads.
You’re more informed about digital marketing cost, but do you want to learn more about Eurisko and our full-service digital marketing agency?
If so, why not book a free, no-obligation 30-minute phone strategy consultation with our Director, Mike Bullen, today?
